博客來- book網路書店-專業.教科書.政府出版品

International Management: Culture, Strategy, and Behavior網路狂銷

博客來專業及教科書及政府出版品-管理類分類網友最愛書籍

　　All new opening World of International Management features written by the authors on current international management challenges; these mini-cases were prepared expressly for this edition and are not available elsewhere. Topics include globalization of social networking, Google’s challenges in China, General Electric’s strategic corporate social responsibility and sustainability strategies, global trends in the automotive and pharmaceutical industries, managing global teams, offshoring and culture, IKEA’s challenges in Russia, and many other subjects.

　　Thoroughly updated cases (not available elsewhere): Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic; Advertising or Free Speech? The Case of Nike and Human Rights; Beyond Tokyo: Disney Expansion In Asia; HSBC in China; Coca Cola in India; Microsoft Opens the Gates: Patent, Piracy, and Political Challenges in China; and Chiquita Global Turnaround.

　　Brand new end-of-part cases developed exclusively for this edition (and not available elsewhere): Student Advocacy and “Sweatshop” Labor: The Case of Russell Athletic; Danone’s Wrangle with Wahaha; Walmart’s Global Strategies; Can Sony Regain its Innovative Edge? The OLED Project; The Tata “Nano”: The People’s Car; and Building a Successful Budget Airline in Asia: The Ascendance of AirAsia.

　　New and updated discussions of offshoring and outsourcing and the globalization of human capital (Chapters 1, 2, 3, 14 and throughout cases and inserts) including a box insert (Chapter 3) on “the ethics of offshoring.”

　　Greater emphasis on emerging markets and developing countries, including the ”BRIC”(Brazil, Russia, India, China) countries but also the “next wave” emerging countries.

　　Extensive coverage of Project GLOBE and its comparison to Hofstede’s classic description of national cultural dimensions (Chapters 4, 13).

作者簡介

Fred Luthans
　　現職：University fo Nebraska-Lincoln

Jonathan P. Doh
　　現職：Villanova University