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好書推薦-Managing Technological Innovation: Competitive Advantage from Change (Original)

博客來專業及教科書及政府出版品-管理類分類優質推薦

　　Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

作者簡介

Frederick Betz

　　現職：Portland State University