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超值推薦-Contemporary Business 14/e ISV

博客來專業及教科書及政府出版品-管理類分類熱銷好書

　　Comprehensive coverage:  Contains the most important introductory business topics that give students the perspective they need to understand how a business works, whether it's a multinational company, or a single owner consulting firm. 

　　Most current: All of the examples and resources have been developed to help students and instructors understand and engage with the contemporary business world.

　　End-of-chapter & End-of-Part Video cases: High quality video cases have been a staple of Contemporary Business.

　　Effective pedagogy: Hit & Miss, Business Etiquette, Going Green, and Solving an Ethical Controversy help students apply the concepts to real world scenarios.