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博客來好書推薦-Managerial Economics：Theory,Applications,and Cases (第八版)

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　　Thoroughly updated to reflect the post-crisis, global, and digital economy.

　　Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy.

　　1. A wealth of updated case studies introduce students to today’s economy. New or updated case studies include the Roles of the Chief Innovation Officer; Water Shortage Problems in China; Apple, iPads, and Monopoly; and Netflix and Bundling/Unbundling.

　　2. Revisions to the coverage of consumer theory, producer theory, market structure, and pricing, as well as chapters on game theory, auctions, risk analysis, principle–agent issues, and adverse selection are relevant to today’s business climate.

作者簡介

W. Bruce Allen

　　現職：University of Pennsylvania

Keith Weigelt

　　現職：University of Pennsylvania

Neil Doherty

　　現職：University of Pennsylvania

Edwin Mansfield

　　現職：University of Pennsylvania